After years at agencies and working as a fractional CMO, I’ve gotten pretty clear about where and when I create the most value. While the categories are diverse with supply chain, golf simulators, and SaaS, the approach remains the same.
I click best with innovative founders and CEOs who love to challenge the status quo. These are the leaders who get excited about testing new approaches and aren’t afraid to zig when others zag. They set the bar high for themselves and their teams, and they’re often standing at that crucial moment of opportunity with an industry that’s ready for something different.
This works great for SMBs ready to level up but lacking the marketing firepower. Maybe you have junior marketers who need strategic guidance, or you’re an established brand taking on projects outside your team’s wheelhouse. Either way, I can help bridge that gap.
Think financial advisors and family offices, consultants, insurance, recruiting firms, market research, marketing agencies, and so on. These folks are rockstars at what they do but haven’t typically flexed their marketing muscle much. They need more leads to fuel growth but aren’t ready for a full-time marketing executive.
I love golf and travel so naturally these have been a focus for me throughout my career. A marketing advisor focused on growing an indoor golf business allows the owner to focus on everything else.
I have lived in the travel industry for 20+ years because it’s how I like to spend my time when I’m not working. I typically partner with destinations, attractions, DMOs, and CVBs who need fresh marketing strategy or content marketing support. Since most have marketing leadership in place, I slide in as a consultant to tackle specific projects, audit current performance, or build out new marketing campaigns.
I’ve found success with creating brands and leading marketing for luxury experiences across travel and retail. It may look like a left turn from supply chain or golf simulators, but I enjoy developing marketing strategy and executing campaigns for high-end jewelry retailers and luxury watch shops.
Ideal for SaaS and tech startups in the B2B space who need senior-level marketing expertise but aren’t ready for a full-time hire. The focus is on establishing market presence, generating leads, building pipeline, expanding the customer base, and driving revenue.
Perfect for early-stage startups figuring out their brand, positioning, and target audience along with piloting new channels and campaign messaging. I’m particularly interested in working with AI startups.
I partner with SuperBoss for WordPress, WooCommerce, and Shopify sites. My role is setting the UX strategy and SEO foundation while SuperBoss brings the design and development magic. We’ve shared successful web projects for hospitals and banks to breweries, and everything in between.
Don’t see your industry here? No worries. At this point in my career, I know there’s a first for everything and I’ve learned it’s more about who I work with than what I’m working on. I’ll be transparent about whether we’re a good match or if the industry is a good fit. Some of my most successful engagements have come from unexpected places, so I’m always open to having the conversation.
Are you ready to work with CAMO Marketing?