Fractional CMO services to accelerate your growth

My marketing journey began as a copywriter writing newspaper ads touting new releases at Blockbuster Video and radio tags for the Kansas City Royals. Since then, I’ve embraced every marketing evolution across multiple agencies, cities, and industries. This diverse experience has shaped my tech and tactic-agnostic approach as a fractional marketing executive with a focus on what truly drives growth regardless of industry or platform. The result? A proven marketing framework that adapts to your unique challenges and opportunities.

This approach delivers its greatest impact when paired with innovative founders and CEOs whose companies stand at critical inflection points in industries ready for disruption. These leaders are often challenging larger, established competitors with bold visions and ambitious goals. They set extraordinary standards for themselves and inspire their teams to reach higher.

If this sounds like you, schedule your call and let’s start the conversation.

Get curious about your audience

Before we talk marketing strategy or tactics, we need to understand your audience. Who are we talking to? What problem do we solve for them? What do they already know about you? Your customers have all the answers so we ask a lot of questions in order to gain the insights needed for marketing transformation.

Clarify your messaging

Customer conversations and discussions with the sales team often reveal the precise language that shapes our messaging strategy. Each insight is captured in our powerful Audience Targeting Matrix (ATM)—a strategic blueprint that transforms customer understanding into actionable marketing direction.

Execute an effective marketing plan

Every CAMO marketing plan is built on our proven CX Funnel framework—a model that addresses the full customer journey from acquisition to post-purchase engagement. This dual-focus approach drives new business and transforms customers into loyal advocates, maximizing lifetime value (LTV) and word-of-mouth (WOM) growth regardless of industry. Most importantly, every tactic is mapped to the one metric that matters most: revenue generation.

Search Everywhere Optimization

CAMO has developed successful search strategies and implemented foundational SEO on dozens of websites across as many industries. The SEO we’ve done in previous years is now just one piece of the puzzle though. Search Engine Optimization has progressed to Search Everywhere Optimization (credit Eric Siu) and I’m building out content strategies to meet the increasing search volume on YouTube, TikTok, and Reddit, along with Perplexity and other AI tools.

Improve your Google Business Profile

Google Business Profiles are critical for local visibility, yet managing them effectively requires both expertise and patience. As Google continually updates its guidelines, verification processes, and even the product name itself, maintaining optimized listings demands specialized knowledge and persistent attention to detail. Our proven track record spans multiple industries—from banks and healthcare systems to retail chains—ensuring your business locations maintain maximum visibility and engagement on Google’s platform.

Create a winning sales deck

Our approach to creating high-impact sales decks is built on the proven framework made famous by Andy Raskin’s analysis of Zuora’s sales presentation in The Greatest Sales Deck I’ve Ever Seen. This simple but effective structure guides the development of every sales deck, software demo, and pitch presentation we create. I personally architect the deck outline and narrative, then write the copy for each slide. We tap long-time collaborators for original design as well as new AI deck design tools to deliver presentations that drive decisions.

Build a better website

CAMO works exclusively with Superboss for web design and development, leveraging WordPress—the world’s most popular CMS—along with WooCommerce and Shopify for ecommerce solutions. Our web strategy emphasizes user experience and discoverability, ensuring sites perform brilliantly for both visitors and search engines.

While we build targeted landing pages for specific campaigns, we design core websites to be powerful marketing engines that are also easy to use for the publisher. Every site we create serves four essential functions: communicating your brand story, establishing market credibility, showcasing your solutions clearly, and delivering valuable resources that position you as an industry leader.

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Level Up

Chris is a fantastic marketing partner. His willingness to roll up his sleeves and learn the market, business, and the client journey, offering feedback and perspective along the way, was invaluable for our business.

Jason Ziegler, President & CEO, MacGregor Partners (Now part of Accenture)

Generate quality leads consistently

Every company wants more leads, but whether SaaS or professional services sustainable growth demands both quantity and quality to fill the pipeline. Drawing on two decades of experience across industries, I engineer lead generation systems that attract decision-makers at their moment of need. This strategic approach means you’re not just filling your pipeline—you’re filling it with prospects who recognize your value and are primed to engage.

Your bespoke lead generation strategy is built on insights captured in your Audience Targeting Matrix (ATM), ensuring every campaign and touchpoint resonates with your ideal customer profile. By combining proven channels, compelling messaging, and strategic automation, we create a predictable flow of opportunities while continuously exploring and testing emerging platforms and tactics.

Chris played a key role in helping us develop two new brands from the ground up while also refining our existing marketing strategy and social media presence. His insight and strategic guidance have been instrumental in driving our revenue growth and sharpening our brand identity. He has a keen understanding of both the big picture and the finer details, making him an invaluable partner in our continued success.

Trey Bailey, President & CEO, Bailey’s Fine Jewelry

Turn content into clients

Marketing reaches its full potential when you shift from selling to serving your audience. Instead of interrupting prospects with traditional advertising, we create magnetic content that draws them into your orbit and keeps them there. By delivering genuine value through actionable tools, proven templates, and industry insights, you position your company as the trusted authority in your space. This approach attracts decision-makers organically, engaging them with resources that make their jobs easier today—while positioning your solution for future opportunities when they’re ready to buy.

This value-first approach naturally engages decision-makers with resources that solve immediate challenges while positioning your solution for future opportunities. When prospects see you as their trusted industry resource, you’ve already won half the battle.

What do you want to accomplish?

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