Should I hire a fractional CMO?

Maybe. A fractional Chief Marketing Officer is ideal when your company needs sophisticated marketing leadership but isn’t ready for a full-time executive hire. Whether you’re a funded startup building your go-to-market strategy or an established company at a critical transition point, a fractional CMO brings enterprise-level experience at the right time: when you’re at an inflection point in your growth, navigating industry disruption, or need to pivot your marketing strategy. While your business adapts to constant market shifts, the fractional approach delivers proven strategies with more flexibility and lower costs than a full-time hire.

The best way to decide? Evaluate your current growth challenges, market dynamics, budget constraints, and the level of marketing leadership needed to achieve your goals.

Why work with CAMO Marketing?

As a fractional CMO since 2019, I’ve guided organizations from Maine to Hawaii through critical growth phases and market transitions. I’ve spent two decades transforming marketing strategies and driving growth across multiple industries for startups, SMBs, destinations, and Fortune 500 companies. My journey began as a copywriter in Kansas City, evolved through creative direction and agency leadership, and culminated in helping two agencies land on the Inc. 5000 list in Los Angeles and Raleigh.

This depth of experience — from reimagining a 75-year-old jewelry brand to launching a fantasy sports platform, from repositioning an island destination to engineering marketing for a supply chain consultancy — brings unique value to every client engagement. Each challenge has added to a proven framework for success, combining strategic insight with practical execution. Today, I bring this wealth of experience to serve innovative founders of growing companies ready to transform their marketing impact.

Fractional CMO vs. marketing agency

After roles at six different marketing firms, I have identified everything clients don’t like about working with agencies and removed it from the business model. Flexibility is key as engagements can be on a fractional or project basis and are designed to be pain-free with no annual contracts, no long-term retainer, no mark-up on media spend, and no junior staff.

CAMO delivers everything an agency can, except the attitude and aggravation. There is significantly more transparency and less time wasted by both sides with direct communication from CEO to CMO and actual alignment between compensation and outcome.

Chris is a fantastic marketing partner. His willingness to roll up his sleeves and learn the market, business, and the client journey, offering feedback and perspective along the way, was invaluable for our business.

Jason Ziegler, President & CEO, MacGregor Partners (Now part of Accenture)

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Access to the best marketing talent

I’m lucky enough to work with smart people I can continuously learn from. I have built a network of top-flight freelancers, consultants, and speciality firms who can accomplish anything from web design and development to search engine optimization. They are truly subject matter experts in their chosen specialty and are as affordable as they are effective. Whatever I’m not an expert in, I know someone who is.

Chris just thinks about marketing in a different way than anyone else I’ve ever met.

C-Suite Executive, Fortune 500 Company