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The partnerships & projects where a fractional CMO delivers the greatest impact

After years at agencies and working as a fractional CMO, I’ve gotten pretty clear about where and when I create the most value.

Innovative founders & CEOs

I click best with innovative founders and CEOs who love to challenge the status quo. These are the leaders who get excited about testing new approaches and aren’t afraid to zig when others zag. They set the bar high for themselves and their teams, and they’re often standing at that crucial moment of opportunity with an industry that’s ready for something different.

Fractional CMO for professional services

Fractional CMO Think financial advisors, consultants, insurance, HR/recruiting firms, market research, lawyers, and marketing agencies. These folks are rockstars at what they do but haven’t typically flexed their marketing muscle much. They need more leads to fuel growth but aren’t ready for a full-time marketing executive.

Advisor to early stage startups

Perfect for early-stage startups figuring out their brand, positioning, and target audience. I’m particularly interested in working with AI startups at the moment.

Fractional CMO to startups

Ideal for SaaS and tech startups in the B2B space who need senior-level marketing expertise but aren’t ready for a full-time hire. The focus is on establishing market presence, growing the customer base, and driving revenue.

Fractional CMO for small business

This works great for SMBs ready to level up but lacking the marketing firepower. Maybe you have junior marketers who need strategic guidance, or you’re an established brand taking on projects outside your team’s wheelhouse. Either way, I can help bridge that gap.

Marketing consultant for travel & tourism

I love this industry because it’s how I like to spend my time when I’m not working. I typically partner with destinations, DMOs, and CVBs who need fresh marketing strategy or content marketing support. Since most have marketing leadership in place, I slide in as a consultant to tackle specific projects or campaigns.

Website design & development projects

I partner with SuperBoss for WordPress, WooCommerce, and Shopify sites. My role is setting the UX strategy and SEO foundation while SuperBoss brings the design and development magic. We’ve shared successful web projects for hospitals and banks to breweries, and everything in between.

Don’t see your industry here? No worries. At this point in my career, I’ve learned it’s more about who I work with than what I’m working on. I’ll be transparent about whether we’re a good match or if the industry is a good fit. Some of my most successful engagements have come from unexpected places, so I’m always open to having the conversation.

Are you ready to work with CAMO Marketing?